Why So Much Information?

Why do we recommend so much information be posted in your Business-for-Sale Ads? Well, the short answer is, it is most advantageous to the selling process.  It is the real, material information that good Buyers are actually looking for.  The Market Call for such information is not a call from Business Owners, but from the Buyers to whom the Owners are specifically advertising and attempting to attract.  It is the information necessary for a Buyer to begin to assess an informed level of interest in the business-for-sale.

The preponderance of information between Buyer and Seller, will be that relative to the business, but at the same time, material information relative to the Buyer will be equally important and just as necessary to a Seller’s assessment of a Buyer’s good credentials.  Material information will be equally important to both parties looking for meaningful advancement toward the objectives of both parties; one to find a great business and the other to find a great buyer.

And, some of the information is going to be confidential information that many, if not most buyers and sellers alike will be reluctant to disclose in the public setting of a website.  But now, here in the interest of advancing the buying and selling objectives of both parties, just consider the following.

  • If you were to somehow drop your financial statements somewhere on the streets of home; the income statement, balance sheet, and all, or even your personal net worth statement, and if they were to just blow away down the street until eventually someone picked them up and looked through them, but could not find a name nor any other means by which to associate them with you or your business, would not you continue to retain the CONFIDENTIALITY of that confidential information?
  • Similarly, if those same financials; sales, earnings, assets, liabilities were to be posted publicly on Business-Trader.com, but again with nothing that would associate them with your business, or with yourself, would not you retain that same FULL DEGREE of CONFIDENTIALITY even while seriously interested parties might be looking closely at and assessing and calculating from the basis provided by those numbers?
  • And then, if such anonymity were to be maintained throughout the while buyer and seller were to be engaged in a give and take exchange of the information on which each could further evaluate their respective opportunities, would not that same FULL DEGREE of CONFIDENTIALITY continue for both?

More or less the exact opposite to the presentation of other business buy/sell websites that introduce the business often by a photograph, a description, name, location and a few general comments perhaps.  But, this new Business-Trader presentation is materially the same disclosure processes as has been our process at davidsonashe over a 20 year business brokerage experience, where we introduce the business and generate the first serious interest based on what it owns and what it earns, so that in the event the potential buyer might decide the business is not going to be suitable, neither the business nor the owner will have been disclosed, and confidential information will be retained in anonymity and confidentiality.  On the other hand, if real interest does develop from the material information presented, you’re off to a quick start with an informed Buyer.

The first real consideration for the vast majority of Business Buyers will be the numbers generated by the business, and the final consideration before the close of sale will again be the numbers generated by the business.  Buyers will be looking for the value in a business and the financial numbers of your business are primary to its valuation.

For Buyer and Seller alike, there will be many considerations over the course of finding and buying or of selling a business.  Generally speaking, a Buyer will come to the search with a type of business in mind, a size of business and a location in mind; a business the Buyer understands and can manage, a business the Buyer can afford and generally, one located within an area close to home.  The Seller generally wants a competent business buyer who will keep the business prospering.  However, while these may be important, for many, if not most Buyers and Sellers, these considerations will not top their lists.

Topping the list of considerations for a Business Buyer will typically be a business with sustainable profitability sufficient to return the Buyer’s investment over a reasonable time.  And topping the list for a Business Owner will typically be a Buyer with the financial means and capabilities to buy and pay for the business at the price and within the terms to which the parties would ultimately agree.

Valu4Sale is Business-Trader’s most comprehensive business-for-sale listing; a presentation format specifically designed to present that exact information in complete ANONYMITY, in almost the exact same format I’ve opened buy/sell discussions with throughout more than 20 years of business brokerage. Valu4Sale is effective simply by presenting the material information buyers will be looking for, in a clear and understandable format.

BizWanted is Business-Trader’s business wanted format. Ads can be composed to be brief or to be full; with facility to include a Buyer’s Net Worth Statement, or not, at the option of the Buyer, and also a presentation format specifically designed to present its information in complete ANONYMITY or otherwise, again at the option of the Buyer.

3rdPartyOnLIne is a Business-Trader intermediation function, designed to maintain the confidentiality of such information to the exclusive benefit of the business and its owner, or in counter part, the buyer, by intermediating the give and take of confidentiality agreements and other information, questions and answers between buyer and seller, in ANONYMITY until a quantified level of mutual interest has been accessed and confirmed by both parties.

Valu4Sale, BizWanted & 3rdPartyOnLIne are designed in combination to quickly and safely advance the objectives of buying and selling.  Our objective at Business-Trader is to list good profitable business and to optimize the opportunity leading to the SALE and, in counterpart, the PURCHASE of such good and profitable businesses and not merely to optimize the number of business listings.

So, here’s the application

If you have a good and profitable business that you would like to sellI am pleased to tell you, based on a 20 year hands-on business brokerage experience, there are serious and capable buyers looking for your business; buyers who are ready, willing and able, even eager to pay a fair market price for just such a business.  Good, profitable, available businesses are not that easily found, so if your business is such a business, it is in demand.

Buyers looking to buy a good and profitable business are today looking for that particular business on a variety of websites, where, in a tedious process, they find themselves scanning and clicking their way through literally thousands of businesses-for-sale, the vast majority of which will be of absolutely no interest whatsoever.  … and, any of you who have searched such websites will know exactly what I’m talking about.

Our job, as a business trader network, is to facilitate the means through which a business owner can, in a private and confidential manner, represent on a public website, the most confidential information of the business, that generally being the financials of the business, which also happens to be the most probable information being sought by a good buyer.  Not a photograph, not the name of the business, not the name of the owner, not the street address, not necessarily even the city or town, but the factual financial picture of the business; of its retained earnings now on the balance sheet (Balance Sheet Value) and of the earnings anticipated into the future from the sustainability of what has been built, (Goodwill Value).  Our job is to make that information stand out and be recognized quickly for what it is, and to thereby capture and hold the attention of the right buyer from first recognition.

Our job is to present information that will cause … 1) the right buyer to stop and look inside, and … 2) therein, to find a factual statement of revenues and profitability, … 3) to find a statement of sustainability with respect to such revenues and profitability, … 4) to find such sustainable profits (earnings) as would be sufficient to repay (return) the purchase investment in reasonable time following the purchase, … 5) to find the purchase price to be within buyer’s reach and capabilities, and … 6) to find the business to be in a business sector, the general location, general conditions and operational demands of the business to be a fit with the buyer’s own background, experience, skills, capabilities and other personal criteria perhaps, in aggregate sufficiency that the buyer will request additional information from the seller, … or if not, …  7) to satisfy the buyer that this is not the right business fit and to simply move on to find another potential.

Not a long list, but a precise list that does not vary greatly amongst buyers looking specifically for a good and profitable business, which frankly does include most buyers, but not all, (… more about that later).  Buyers will in due time want to confirm the reality of what they are seeing today, which will require more time and information, but the process is off to a quick and promising start when the right buyer finds affirmation in your presentation, with respect to the first 6 of the above 7 findings.


In such process, this is what we would want to convey to the Buyer.

“ Today, we are not going to tell you who we are, but in this presentation have disclosed the key and confidential financial aspects of the business, as reported directly out of its financial statements; … annual sales and earnings, balance sheet value and net working capital.  You have the selling price and our pricing rationale, and will also have the information to judge the valuation for yourself and, in due course, will have the raw information to confirm it all for yourself.

Additionally, without getting so specific as to identify the business or its ownership right now, we have told you generally, the type or category of business, where it is located, why the business is for sale, and have describe different aspects of the business in order to help you to a reasonable understanding, sufficient I trust, to provide you with a pretty good sense as to the fit you might see for yourself in this business.

If you see no real fit for yourself with this business, thank you for your time and consideration. I wish you well as you continue your search.
But, if you do see a good potential fit for you here in this business, please contact us for more information.

When you do, please be prepared to show us your own buying credentials as well, and be prepared as well to enter into a confidentiality agreement with us, as we will with you, though Business-Trader’s 3rdPartyOnLine intermediation program so as to continue to retain anonymity and confidentiality while we engage in a give and take of such additional information as may be necessary to confirm and enhance the information you now have, until, if ever, we achieve a mutual level of comfort and confidence that each party is serious, that each has a legitimate buying or selling interest and intent, and that each sees sufficient value in what the other is offering that the parties will mutually agree to enter into direct contact.  “


In the Valu4Sale format, our first objective in any presentation of your business would be to help you help that right buyer find your presentation as quickly as possible, by highlighting the very information the buyer is looking for and which will enable the buyer on first reading, to begin to estimate the potential fit between buyer and business.  If that potential looks good to the buyer, there will quickly come a request for more information.  If not, the buyer will generally just move on, which is probably the best of both worlds; … either you have a buyer who is quickly interested in your business for what it actually is, or a buyer who sees no such fit and is therefore not interested in what you have to offer and who won’t be wasting your time.

That initial good-fit estimation be can accomplished in ANONYMITY, and thereby in CONFIDENTIALITY, by simply NOT identifying the business or the owner within the presentation.  And, any further confirmation processes can be conducted for as long as may be necessary, in that same anonymity and confidentiality, mediated through 3rdPartyOnLIne.

Information not associated with your business, will tell no one about your business.

So in summary, the reason for Valu4Sale and why so much information is, such information is key information that will capture the attention and the interest of the right buyers, quickly, the first time they find your effective presentation of the material information they actually do need in order to establish any real level of interest.  And we suggest the Valu4Sale format, because it is designed specifically for the presentation, and our 3rdPartyOnLIne program is designed to mediate and keep it all quiet and confidential.

It’s just that straight forward.  Attract the attentions of the right buyers with the facts they are looking for, while they are right here in front of you looking at your business, because that buyer may not find you twice.

  • If you are a business broker or other selling agent posting a listing in representation of a business owner, you of course can provide that anonymity to your client through your own third party services, with all contact being relayed through you as third party.
  • If you are a business owner representing yourself in the sale of your own business, it can be very difficult to retain anonymity while in direct contact with buyers. In such case, third party services are available through Business-Trader.com, as may be needed, beginning with the confidentiality of the initial presentation and continuing for as long into the selling process as you may decide necessary to your confidentiality and helpful to your efforts, with all contact between buyer and seller being relayed through our 3rdPartyOnLine mediation.    see: 3rdPartyOnLine & BizBrokerOnCall, under Buy/Sell Process.

Not every business will be presented with this same disclosure however, nor in this same format.

  • Biz4Sale:  Not every business owner will be prepared to present their business in the extensive manner we suggest it be presented in the Valu4Sale format.  In such case, the Biz4Sale format offers a step or two back from the Valu4Sale level of disclosure.  Biz4Sale provides facility for almost the same informationbut also provides you the option of posting a listing that discloses very limited information, or anywhere in between.
  • Ez4Sale:  Not every business owner will be prepared to present their business in the structure of either the Valu4Sale or Biz4Sale format.  In which case, the Ez4Sale format is an open format allowing advertisers to simply craft the listing in their own words; excluding any form of indecency of course.
  • Ez4Sale:  Neither will every business be optimally represented in a manner highlighting sales and earnings.  A business may not be profitable at all, yet have other asset value; value maybe in a business location, owned or leased, valuable to another business, or maybe a product or product line, owned or distributed, that might be merged into another company and contribute to it’s profitability, or maybe its just a business that one owner could not bring to profitability that another could, as examples.  Again, the Ez4Sale format is an open format allowing advertisers to design your own presentation.
  • BizWanted:  And, there is a BizWanted Ad format for business buyers to post a description of the business they are searching for, and to provide the business owner with a look at their background and capabilities; their credentials that would represent themselves to be a good buyer for a seller’s business. The BizWanted format is also quite open, but does provide some structure and, in particular, a structure for an optional Net Worth Statement, and offering the same means by which Buyer can maintain ANONYMITY and CONFIDENTIALITY while disclosing confidential information.

All these formats will expand and contract in form and size to accommodate just whatever you incorporate into them, and 3rdPartyOnLine is optionally available through each of the formats, and thus offering the same anonymity and confidentiality available to all.

Back to the Listing Site

Let's get started creating your first Buisness-Trader Ad or find your perfect business!
Close Menu